In the project, the artist focuses on the power of brand to represent the commodity fetishism — an illusion arising from the product to overrate itself, enchanting people to buy it. In our everyday life, we can find a bike from Hermes cost £2300, and a tennis racket from CHANEL cost £450. What is the uniqueness about those products from the famous designer brands? And the word “fetish” can be traced back to ancient-African-tribal language, differentiating ‘artificial’ and ‘natural’. Cheng used the concept, sarcastically labeling the natural fruits with artificial logos. Without any other difference, do people really believe that ‘The Fruit’ is better than the others? For the exhibition Object Fantasy at Taipei Fine Art Museum, Cheng has created a Japanese version and a Taiwanese version, in order to point out the Japanophile, the craze and love of Japan culture, as an outcome of Post Colonization in Taiwan, as well as the political fever in a humorous way.