Juliana Borinski is a visual artist living in Paris, working in the field of photography, videography and media installation. Experimenting the conjunction between iconography and iconoclasm, she produced in 2009 an artwork entitled 1 1=0, which interrogates the creation and disolution of value. By hybridizing exchange value objects (1euro coins) and luxury goods (jewels), she creates a third sphere of value. The destruction of money and of its related value, for the pleasure of turning it into a jewel, projects money on another side of value as such. Inside the very jewel is a competition between value systems: value of luxury, value of money, value of art. As objectual as it is, 1 1=0 remains a node of conflicts and continuities within whatever value can be in the european currency context as above it.