The thread running through these images resides in the occurrence of our unconscious thought via visual signs that have been the cradle of advertising and design by virtue of their sensational and graphic depiction of idealized reminiscence common to all, embodied in childhood dream toys, glittery entertainment paraphernalia, wondrous holiday treasures, amazing scientific discoveries, their product and their tools, quasi sci-fi gadgetry, and so on. These advertising signals are false revelations to the public eye in the sense that they awaken certain repressed desires and memories instantaneously redressed as images outside of our experience but within the limits of our pictorial knowledge.
I have enhanced the phantasmagorical visual content of a series of images counter pointing this trend, thus pushing the edge of recognition beyond the common parameters of media proliferation techniques and staged illusionism based on the premise of our inherent failure to resist a temptation, our species thriving on addiction; what can also be referred to as an unquenchable desire for excess and novelty. These images have a root in reality yet defy realism, emanating from fantasy as much as from the illusion of empirical truth. They reflect and ironically contradict the alienating oddity of the gap, self absorbed absenteeism, we humans now find ourselves increasingly drawn to, in a world saturated with apparently random signs supposed to lead us to the object of desire or/and to a state of bliss.
But the objects presented here tell a story or at least an allegory differing from the homogenous fairy tale of marketing propaganda. This story, purely visual in essence is a pointer in a direction digressing from the meaninglessness of contemporary panoramic communication.…
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Essay / Essee, Photography / Valokuvaus
” I feel the work from my ‘Objects that Trigger’ project tie in within the theme of the Masquerade, because with the aid of digital manipulation, lighting and narratives inspired my objects which I’ve found or been given, a visual and false situation has been created.
The façade of a two headed ‘My little pony toy; ‘Ponies’ or a large Pigeon clock at the Flax Mill, Shrewsbury, causes me to question how others may have responded if they had been asked to create their own visual story using the the same objects as a starting point. I see potential stories in continually in everyday life and often feel obliged to make my own false outward show utilising Photography and Photoshop.”
This body of work was created in response to objects and places that spark Jamila’s imagination, trigger moods, emotions and memories. These themes are recurrent within her practice. These objects can be gifts from strangers, items Jamila has found in the street, items from her home and things she felt compelled to photograph.
The final images are realised through a combination of favoured objects, which are suggestive of a variety of self determined narratives and moods.
By combining objects with Photo Montage the images evoke new feelings and recollections. The subjects have a personal resonance that can be other worldly, kitsch or quirky. The final pieces are created through a process of experimentation and development, that challenge her skills as a Digital Photographer.
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Digital Art / Digitaalinen Taide, Photography / Valokuvaus, Story / Tarina