The thread running through these images resides in the occurrence of our unconscious thought via visual signs that have been the cradle of advertising and design by virtue of their sensational and graphic depiction of idealized reminiscence common to all, embodied in childhood dream toys, glittery entertainment paraphernalia, wondrous holiday treasures, amazing scientific discoveries, their product and their tools, quasi sci-fi gadgetry, and so on. These advertising signals are false revelations to the public eye in the sense that they awaken certain repressed desires and memories instantaneously redressed as images outside of our experience but within the limits of our pictorial knowledge.

I have enhanced the phantasmagorical visual content of a series of images counter pointing this trend, thus pushing the edge of recognition beyond the common parameters of media proliferation techniques and staged illusionism based on the premise of our inherent failure to resist a temptation, our species thriving on addiction; what can also be referred to as an unquenchable desire for excess and novelty. These images have a root in reality yet defy realism, emanating from fantasy as much as from the illusion of empirical truth. They reflect and ironically contradict the alienating oddity of the gap, self absorbed absenteeism, we humans now find ourselves increasingly drawn to, in a world saturated with apparently random signs supposed to lead us to the object of desire or/and to a state of bliss.

But the objects presented here tell a story or at least an allegory differing from the homogenous fairy tale of marketing propaganda. This story, purely visual in essence is a pointer in a direction digressing from the meaninglessness of contemporary panoramic communication.…